How NOT to Blog

Sll writing including blogs needs editing. Take the time to be sure your written words reflect well on you.Wow, have I found an interesting blog! Because I have a book in the works, I’ve been reviewing information about marketing and self-promotion. Someone who professes to know something about how to market books provides advice via his blog that is so convoluted and poorly written, it destroys the author’s credibility — and thus the information he provides. Here are some copied-and-pasted excerpts, followed by my comments.

This is the holy grail of book marketing but many authors especially fiction authors will want to argue about this and if you ask me how do I know this and I will tell you that I’ve talked to quite a number of fiction authors and some are like – what will having an email list for me r for my book sales and my response will be simply – a lot!

Just for fun, here’s a rewrite:

Building an email list is considered the holy grail of book marketing. Many authors — especially those who write fiction — will disagree, which I know from having talked to quite a few. I do my best to try to convince them that email marketing truly is effective.

Then there’s this:

You’ve seen it many time and you will keep seeing it – I mean log in to your Facebook page, check your Twitter feed, browse through your favorite blog and also check the right big form at the right hand side of my blog and you see one a free gift be it eBook, video or audio recording or email course been offered to you in exchange for your email address and maybe name.

Run-on sentence, anyone? For optimal readability, sentence length should be varied, but 15–20 words generally is best. The first example has 70 words and the second has 73.

Speaking of run-on sentences, here’s the next meandering construct (66 words):

I can be very shy when it comes to telling people about my books and if you are like me and you are not well convenient with “marketing” or looking like a salesperson (we hate salesperson anyway and most people hate been sold on something), then building an email list is the best option to sell your books without really “selling” or looking like a salesperson.

There might be a marketing lesson here, but it is lost in the poor writing. There certainly are some grammar lessons: lack of commas, absence of periods, redundancies, run-on sentences, using hyphens where there should be dashes.

Blogging is fun; I’ve found it to be an enjoyable and somewhat steam-of-consciousness exercise. I sense that this blogger approaches it the same way. But all writing — even blogging — needs the touch of a ruthless editor. Take the time to be sure your written words reflect well on you.

Kathy Watson
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Kathy Watson

Kathy has a love/hate relationship with grammar; she loves words and the punctuation that helps them make sense, yet she hates those pesky rules. A self-proclaimed ruthless editor, she prefers standard usage guidelines of The Associated Press Stylebook. Her easy-to-use Grammar for People Who Hate Rules helps people write and speak with authority and confidence. She encourages and welcomes questions and comments. (Email)

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Kathy Watson
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