I consider writing headlines an art form. A headline should grab attention and draw in the reader. It also should be an accurate portrayal of what’s to come. Hyperbole — bait and switch, so to speak — can be a turnoff. You can write your headline at the start, before you pull your content together, using it to […]
I’ve stated more than once that if a writer is going to make a mistake, a headline is the worst place for that to happen. We skim headlines to decide which stories to further explore, so errors there are seen by more readers than errors within a story. Here’s a batch of recent headlines that, if I were editing them, […]
Headlines provide never-ending examples of incorrect grammar, whether in word choice, word order or punctuation. Reminder: I define grammar as the words we choose, how we string them together, and how we use punctuation to give them meaning. News stories and their headlines should be examples of excellent writing. They also should conform to Standard […]
Today is a holiday in the U.S. — The Fourth of July (Independence Day) — so many of you probably are not in your office or at your computer. But my email list is not limited to U.S. residents, so I went to my latest collection of headlines to develop a post for those of […]
Some of the most visible grammar lessons come to us in headlines. The words chosen and how they are arranged can be confusing, funny or ridiculous. Here are some bloopers and instructive corrections. Like it? Share it!
In the past, I’ve used headlines to show how to — but more often how NOT to — write or speak. Examples teach best. This post’s seven headlines comprise three good and four bad examples that involve correct word use, incorrect word use, and redundancies. One headline boasts a double whammy: two grammatical errors in just nine words! Please know that […]
Years ago as my writing career took root, I learned — by experience — two cardinal sins: Don’t make a mistake in a headline, and don’t misspell a name. These headlines jumped out at me because of their odd or erroneous word use. Like it? Share it!
When this headline written by a member of one of my LinkedIn groups hit my inbox, I did a double take: Is you Networking, Notworking? Although it’s catchy, I clicked on the link to see if the errors — you instead of your, no capital Y, and a comma where none is needed — were intentional as a means […]
Headlines, along with photos or graphics, catch your attention and draw you into a story. An error in a headline is much more apt to be seen than an error within the story. I’ve always considered a headline error and a misspelled name the two most egregious mistakes a writer/editor can make — and this Ruthless Editor has made her share. But errors provide grammar lessons, […]
Headlines are to a ruthless editor what presidential candidates are to a comedian: great fodder for commentary. Whether in the form of a misspelled, misused, misplaced or redundant word, online lessons abound. Can you find the errors in these headlines? Like it? Share it!