Blogging Brings Unexpected Benefits

I’ll be traveling this week, so I invited fellow Wisconsin native Richard S. Buse to provide a guest post. — Kathy

Blogging: The greatest benefits grew within me

by Richard S. Buse

surprising benefits of bloggingThe opportunity to launch a blog presented itself in 2009 when the International Association of Business Communicators rolled out xChange, a repository of member-written blogs accessed via the association’s website.

I decided to launch an xChange blog focusing on writing or career topics. My introductory post promised a new post every Tuesday morning. For several months afterward, I simply repurposed older related articles I had written in the 1990s. Then I ran out of old material and had to come up with new ideas. That scared me.

I struggled, but I somehow came up with a new topic every week. The process gradually got easier. I settled upon a weekly routine. Come Sunday afternoon, I would think of a topic, write a rough blog post draft in WordPress, and then tweak that rough draft on Monday. The post would be published early Tuesday morning.

By mid-2010, topics were coming to mind before Sunday afternoon. The xChange was not attracting as many bloggers or viewers as hoped, but I noticed the following changes occurring within me:

Increased writing productivity.

Since blogging did not provide any pay, I never spent more than several hours per week writing 300 to 500-word blog posts and formatting them in WordPress. Decisiveness pushed away procrastination. That prompted me to apply greater decisiveness toward paid corporate communications writing assignments, too. I gained time for enjoyment or taking on other paid assignments.

Revived creativity.

I had grown accustomed to clients providing me with the topics, points of view and vital items they wanted addressed in writing assignments. My creative instincts had atrophied. Having to identify and articulate blog post ideas revived and strengthened my creative instincts. I began finding new ways to present client messages while adhering to provided direction.

Broader perspective.

Some posts turned out great. Some turned out good. Some I never felt like reading again, but every week I knocked out a new blog post. I learned as I went along. It dawned on me that life itself pretty much works that way; what matters is that we stay at it, give it our best shot, improve incrementally, and understand that some efforts just turn out better than others.

By late 2013, the number of bloggers contributing to xChange had shrunk. The service was discontinued when IABC launched a new website in 2014.

I had to move on. I knew if I wanted to make blogging an effective marketing vehicle for myself, I needed to learn much more about attracting and retaining viewers. I also realized that whether I did that or not, the benefits I had already gained made blogging so worthwhile.

surprise benefits of blogging


Richard Buse is a Wisconsin native and Dallas-Fort Worth area freelance writer with more than 25 years of professional experience. For more information regarding his background and services, contact him at:, or connect with him via LinkedIn.


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Kathy Watson

Kathy Watson has a love/hate relationship with grammar; she loves words and the punctuation that helps them make sense, yet she hates those pesky rules. A self-proclaimed ruthless editor, she prefers standard usage guidelines of The Associated Press Stylebook. Her easy-to-use Grammar for People Who Hate Rules helps people write and speak with authority and confidence. She encourages and welcomes questions and comments. (Email)