Phone Might Need to Be Further/Farther Than Arm’s Length For Selfie

Selfie in front of Roman ColiseumI found this selfie suggestion in my favorite info-packed ezine. It arrives twice a week from Joan Stewart, whose business Publicity Hound provides nearly endless tips for people wanting to get media exposure for themselves and their business, their book, their speaking engagement — or any purpose or product.

In her Aug. 16 post, Joan shares photographer Dave Peterson’s “How to Take a Great Selfie.” 

I have produced hundreds of company newsletters over the years, and obtaining photos for a bank client with nearly 50 branches could be difficult. Digital cameras started to make it easier, and smart-phones with cameras helped even more, especially now that they enable such high-quality shots.

Dave is an expert in photography, and as you know, I’m a grammar aficionado. I read his entire post through to the comment section and decided to seize a teachable moment, which involves Dave’s suggesting to someone:

You might need to hold your camera further away from you.

Because my grammar radar is always on, “further” popped out at me. It’s easy to confuse further and farther; farther refers to physical distance, and further refers figurative distance or more in-depth:

You might need to hold your camera farther away from you.
If you need further details, please email me.

Thanks, Joan and Dave, for being such rich sources of information.

P.S.  If you haven’t heard of Joan and you have something to promote, go to her website and get on her email list. She is generous about sharing what she learned in the newspaper business, adding to it her years of keeping pace with every form of publicity and social media. Her spot-on tips about how to increase visibility in all forms of media are priceless — and most are free! 

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Kathy Watson

Kathy Watson has a love/hate relationship with grammar; she loves words and the punctuation that helps them make sense, yet she hates those pesky rules. A self-proclaimed ruthless editor, she prefers standard usage guidelines of The Associated Press Stylebook. Her easy-to-use Grammar for People Who Hate Rules helps people write and speak with authority and confidence. She encourages and welcomes questions and comments. (Email)