Tag Archives: capitalization

What Is a Style Guide, and Why Do You Need One?

Whether for a person, a product, a service or an organization, creating a distinct, consistent brand is key to success.

Your brand sets you apart. You achieve a unique brand through images (your logo and product photos), through website content (descriptions of products and services), and through whatever additional forms of marketing and advertising you use.

Behind the scenes, your brand is supported by how you communicate with and serve your customers. Continue

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Capitalize iPad or eBay to Start Sentence?

iPhone_orIPhoneMost of us know to capitalize the first letter of a sentence. It’s one of the few written-in-stone grammar rules.

But what about the i in iPhone or the e in eBay? Aren’t those registered brand names?

Do you write “iPhone prices will drop this fall” or “IPhone prices will drop this fall”? Continue

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‘Democrat’ Party vs ‘Democratic’ Party and Other Political Terms

Democrat vs RepublicanAre you as overwhelmed as I am by our early start to the 2020 U.S. presidential election?

As if it’s not enough to be bombarded by nonstop media coverage of emerging candidates, constant emails are flooding my inbox, pleading for contributions to support our way-too-long election cycle.

Here’s a small but positive step we can take: Serve as good examples of how to talk and to write about political terms. Approach politics from a ruthless editor’s grammatical perspective.

You might want to start with a refresher on politics is or politics are. Continue

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Can Google Be a Verb?

woman thinking about Google searchAs is the case with many nouns in the English language, frequent usage dictates that Google has evolved to a status of both a noun and a verb.

As a noun, Google is a search engine you can use to find a variety of online information. As a proper noun (a specific person, place or thing) and a trademark, it is capitalized.

As a verb, google is the action of using the search engine Google to find information on the internet. When used as a verb, google can be capitalized or expressed in lowercase letters.

Example: If you want to know who founded Google, just google it!
(Answer: Larry Page and Sergey Brin, in case you really want to know.) Continue

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How to Create and Punctuate Bullet Points

bullet_pointsBullet points help readers scan what you’ve written, quickly drawing attention to key issues and facts. They can tell readers what needs to be done, provide step-by-step instructions, highlight important elements, or list features.

Bullets can be round, square, triangular, diamond, or even customized or whimsical graphics. When listing steps to take, numbers can serve as bullet points to emphasize the correct sequence.

There are no fixed rules of grammar about how to use bullet points, but here are some guidelines. Continue

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Grammar Rules Worth Breaking? You Decide

couple_disagree_grammarA former colleague sent me a link to Grammar Rules You Should Break in Business by Steve Yastrow. I agree with some of Yastrow’s suggestions and disagree with others.

What do you think?

Where We Agree, Disagree

Yastrow begins, “A language works according to a shared set of understood rules, which change over time as language evolves.” Continue

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French fries or french fries? How to Capitalize Food Names

www.RuthlessEditor.comI thought the geographic locations of food names such as French (fries), Swiss (cheese) and Russian (dressing) always were capitalized. I just learned that this Ruthless Editor was wrong … sort of.

When searching online for clarification, I found this wonderful post on one of my favorite websites: grammarphobia.com

Hosted by Patricia T. O’Conner and Stewart Kellerman, it provides a comprehensive explanation of what to capitalize when.

The post: How to Capitalize Food Names Continue

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Happy New Year (or new year?) 2017!

new_year_2017Happy New Year! … almost.

Starting a new year poses two grammatical challenges: First, how do we refer to the exact time we begin a new year?

The answer: not 12:00 p.m., not 12:00 a.m., not 12 midnight, but simply midnight.

A favorite grammar site, grammarphobia.com, concurs with my primary reference, The Associated Press Stylebook: Continue

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Got Grammar Pet Peeves? You’re Not Alone

annoyed_grammar_pet_peevesI invited those of you on my email list to share your grammar pet peeves, and the results are in!

First: What is grammar? Grammar encompasses the words we choose and how we punctuate them — how we string them together.

Words give our sentences meaning, and punctuation marks tell us when to pause or stop, when to raise our voice or show emotion, when we’re asking a question versus making a statement.

Here are your pet peeves: ways others speak and write that you find annoying. They’re alphabetized so you can skim and select what interests or resonates with you. I’ve commented here and there and added examples. Continue

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