I consider writing headlines an art form.
A headline should grab attention and draw in the reader. It also should be an accurate portrayal of what’s to come. Hyperbole — bait and switch, so to speak — can be a turnoff.
You can write your headline at the start, before you pull your content together, using it to keep you on target.
Or you can write your headline as you finish, reflecting on and summarizing your topic in a few words that invite your reader to continue.
A headline is the worst place to misspell a word or make a grammar faux pas. It signals either lack of knowledge or lack of attention to detail. Either hurts your credibility as a writer. Continue
Like it? Share it!